About HeyOz

We're a consumer AI studio that knows how to build products people love.

Our first product revolutionized the AI companion space, scaling to 6 million+ users and earning recognition from TechCrunch as "the future" in 2023. We were the first AI companion to perform system tasks, read screens, and play games with users — pioneering multi-lingual, multi-modal AI agents that could see, hear, talk, and exist across devices and even AR/VR.

But here's what we learned: even with millions of users and groundbreaking tech, distribution remains the hardest problem.

We built HeyOz because we've lived through the pain of being builders who had to become marketers. Now we're using that experience to solve distribution for every builder out there. HeyOz is an AI-powered ads creation platform where users can create static ads, AI UGC, carousels, long-form b-roll videos, and more.

The Role

We're looking for someone who has actually done this before — not managed an influencer spreadsheet, but built a real growth flywheel using influencers, UGC, organic content, and platform discoverability mechanics.

You've scaled a consumer product, a SaaS tool, a creator platform, or something adjacent in the last two to three years — and you understand the difference between vanity metrics and growth that compounds. You know how TikTok's algorithm rewards certain posting behaviors. You know which creator archetypes drive sign-ups versus just views. You know how to get a product to show up when someone searches for it on Instagram, YouTube, or TikTok — without paying for every click.

If that's you, we want to talk.

What You'll Do

Build and own HeyOz's influencer and organic growth strategy end-to-end

Identify, recruit, and manage a portfolio of creators — from nano influencers to mid-tier — across TikTok, Instagram, YouTube Shorts, and X

Develop UGC programs that generate authentic, high-converting content at scale

Engineer discoverability: hashtag strategy, SEO on social platforms, keyword-optimized profiles and captions, and Reels/Shorts/TikTok metadata optimization

Run ambassador and affiliate programs that turn happy users and creators into ongoing distribution channels

Work closely with the creative and product teams to turn platform features into viral-ready content hooks

Test systematically — track what drives installs, sign-ups, and trials, not just engagement

Build organic content calendars that complement paid campaigns and reduce blended CAC

What You Bring

Demonstrated track record of scaling a consumer product, SaaS, creator tool, or marketing platform through influencer and organic channels — in the last 1–3 years

Deep understanding of how growth works on TikTok, Instagram Reels, YouTube Shorts, and X — not just how to post, but how the algorithm rewards content and surfaces it to new audiences

Experience building UGC programs: briefing creators, collecting content, repurposing it, and turning it into a compounding asset

Knowledge of social search and discoverability mechanics — how people find products organically on social platforms and how to engineer that

Hands-on experience managing creator relationships — outreach, negotiation, contracting, and performance tracking

Strong creative instincts — you can spot a winning hook, a scroll-stopping format, and a creator who actually fits a brand before the data confirms it

Analytical enough to know what's working and honest enough to kill what isn't

Background we're excited by:

Growth or marketing lead at a DTC brand, creator economy platform, or consumer app that scaled meaningfully through organic and influencer

Influencer marketing manager at an agency that specialized in e-commerce or app growth

Founder or early team member of a brand that cracked organic distribution on social platforms

Someone who grew a personal brand or creator account to significant scale and understands the mechanics from the inside

Signals That You're the Right Person

You can name three specific organic or influencer tactics you've used in the last 18 months that actually moved the needle — and explain why they worked

You've built creator programs with fewer resources than you wanted and still made them perform

You've watched a competitor blow up organically and immediately understood why

You think about content as a distribution system, not just a creative exercise

You have relationships with creators who trust you enough to try something new

Who We're Targeting Together

HeyOz serves DTC and e-commerce brands, marketing agencies, and app publishers. The influencer and organic playbook here is two-sided: growing HeyOz's own audience and customer base, and eventually helping our agency clients build similar programs for their brands.

What We Offer

Equity consideration for the right candidate — this is a foundational role

Uncapped performance bonuses tied to growth outcomes

Direct access to a founder who has scaled to 6M users and understands what real distribution looks like

A product that is genuinely good and easy to demo — the content it produces speaks for itself

Budget to build a real creator program, not just experiment

Remote-first, async-friendly culture focused entirely on results

How to Apply

Don't send a generic application. Show us something: a campaign you ran, a creator program you built, a brand you helped blow up organically. Screenshots, case studies, a Loom, a voice note — we don't care about the format. We care that you can prove you've done this before.

Reach out at: [email protected]